Caitlin Neely~ Copywriter
Social Media
I've got 5+ years of social media experience. I've done work for Intel Gaming, SIDO, Risen Esports, and others.
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Campaign Management
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Copywriting
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Community Moderation
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Content Strategy
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Social Listening
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Reporting
Highlights - Intel Gaming
June-December 2023
Followers
Twitter: 1,203,423 → 1,262,314 (+4.8%)
Instagram: 586,528 → 681,681 (+16.2%)
Instagram & Twitter
20.7M Organic Impressions
826k Organic Engagements
Highest Performing Post
2.6M Impressions
249k Likes
1.8k Comments
Responsibilities
Copywriting, content strategy, project management, live tweeting, asset creation, and content ideation
Campaign Example - SIDO
I led SIDO's social media content on Twitter for the 2023 LCS Game Changers event. SIDO partnered with Riot Games to help expand competitive opportunities for marginalized genders in League of Legends.
My goal was to celebrate participants during group stage games and at the live playoffs in Los Angeles. I handled strategy, copywriting, event tweeting, and moderation.
Social Performance
917k Impressions
78 Tweets
28k Engagements
4.8% Engagement Rate
Social Media Samples
Click on an image to view the original post
