top of page

Caitlin Neely~ Copywriter

Pink Powder

Social Media

I've got 5+ years of social media experience. I've done work for Intel Gaming, SIDO, Risen Esports, and others.

Campaign Management
Copywriting
Community Moderation
Content Strategy
Social Listening
Reporting

Highlights - Intel Gaming

June-December 2023

Followers

Twitter: 1,203,423 → 1,262,314 (+4.8%)

Instagram: 586,528 → 681,681 (+16.2%)

Instagram & Twitter

20.7M Organic Impressions
826k Organic Engagements

Highest Performing Post

2.6M Impressions

249k Likes

1.8k Comments

Responsibilities

Copywriting, content strategy, project management, live tweeting, asset creation, and content ideation

Campaign Example - SIDO

I led SIDO's social media content on Twitter for the 2023 LCS Game Changers event. SIDO partnered with Riot Games to help expand competitive opportunities for marginalized genders in League of Legends.

My goal was to celebrate participants during group stage games and at the live playoffs in Los Angeles. I handled strategy, copywriting, event tweeting, and moderation.

Social Performance

917k Impressions

78 Tweets

28k Engagements

4.8% Engagement Rate

Social Media Samples

Click on an image to view the original post

bottom of page